Inside MDLBEAST Soundstorm: Saudi Arabia’s Epic Music Festival

Imagine standing in the Arabian desert, lights flashing to the beat of music in a place where concerts were once unthinkable. You're surrounded by thousands of music lovers from around the world, and you can feel the excitement in the air - the desert alive with light and sound - this is MDLBEAST Soundstorm.

Held in Riyadh, the MDLBEAST music festival brings together world-class DJs and a diverse international crowd to a country where, until recently, music wasn’t allowed in public spaces like streets or even malls. Although the target audience of the festival is young adults, this is an event that everyone can enjoy: from solo travellers to mates’ groups and even families. While the energy is high, the experience is still shaped by local customs and regulations, making it surprisingly family-friendly.

The festival began as an annual event in December 2019 after the kingdom's cultural reforms made concerts possible. Since then, it has rapidly attracted hundreds of thousands of fans and some of the world's leading artists. International superstars like Calvin Harris have taken the stage in recent years alongside local and regional talent, creating a unique mix of global beats and Middle Eastern sounds. 

If you’re already planning a trip to Saudi Arabia for MDLBEAST Soundstorm, staying close to the action is going to be key - and that’s where ibis Riyadh Olaya Street comes in. Modern rooms, friendly staff, and central locations make ibis an ideal place to relax, so you’re never too far from the great spots in town or the festival.

Booking ibis Riyadh Olaya also frees up your budget for all the good stuff. You'll be perfectly placed to enjoy the festival and make the most of Riyadh’s mix of heritage and modern attractions. So get ready. This is everything you need to know about the biggest music festival in Saudi Arabia and the Middle East. 

With an incredible lineup, this festival features top-tier DJs, electronic music icons, and surprise acts that keep fans coming back year after year. At MDLBEAST, the soundtrack is as diverse as the crowds. In 2025, fans can expect to see chart-topping artists like Halsey, The Kid Laroi, Post Malone, Benson Boone, and many others. 

You can also expect techno, house, and hip-hop music, while regional DJs weave in Arabic beats and experimental melodies that root the global lineup in local soil. Festival-goers can plan their days around set times, explore different stages, and discover new artists alongside familiar favourites.

The vibe is upbeat, with thousands of people from around the world brought together for one thing: the love of music. It’s a collision of styles and energies, all united by volume, light, and the thrill of being part of something that feels larger than life.

Turns out, knowing where the festival takes place makes things much easier! 

Set in Banban Desert - just about 35 minutes outside central Riyadh - the festival grounds are designed to accommodate massive crowds. Banban also has sweeping sand dunes and iconic landscapes perfect for Instagram-worthy moments between sets at MDLBEAST.

From the moment you enter the festival grounds, the experience feels very immersive. The first thing you notice is the sound of the bass. It doesn’t just hit your ears - it vibrates through your body with a steady pulse that almost syncs your heartbeat to the rhythm. Multiple stages, high-quality sound, and powerful visuals keep the energy high. 

You'll be provided with wristbands, which make moving between areas easy as food trucks, merchandise stalls, and chill zones keep you fuelled and recharged. After-parties also extend the fun, giving fans more chances to dance, connect, and celebrate. Just remember, there are some important guidelines around alcohol and other substances. We’ll cover those shortly, so keep reading.

Riyadh has plenty to offer beyond the festival grounds, with experiences that blend food, culture, and modern city life. It wasn’t always like this, but now you’ll find cafés, bookstores, and shopping malls around every corner.

For a taste of local favourites, grab crispy fried chicken at Al Baik, a Saudi chicken joint beloved for its affordable, flavourful meals. If you’re looking for a more traditional dining experience, head to Najd Village, where Saudi dishes like kabsa and jareesh are served in a setting designed to feel like a historic Najdi home. For more on the best places to eat, read our Local’s Guide to Dining in Riyadh.

Between meals, you can explore cultural landmarks such as the National Museum of Saudi Arabia, which walks you through the kingdom’s past, or visit the historical Al Masmak Museum, a mud-brick fortress that played a pivotal role in Riyadh’s unification story. For modern flair, stroll through Boulevard Riyadh City, a vast entertainment and shopping district where you’ll find luxury brands, themed zones, and live shows. If you prefer something more traditional, Souq Al Zal near Ad Dirah Square offers carpets, antiques, and locally crafted goods, perfect for picking up unique souvenirs.

One of the most rewarding parts of attending MDLBEAST Soundstorm is the chance to connect with local music lovers. Saudis are famously warm and welcoming, and since the kingdom introduced reforms that opened the door to large-scale festivals, there’s been a genuine buzz amongst the younger generation.

Many young people in particular are eager to meet international travellers, swap stories, and share their culture. You’ll likely find yourself invited into conversations, photo moments, or even to try local snacks between sets - just remember to be mindful of local culture and embrace responsible fun along the way.

The festival isn’t just about the music; it’s about building friendships and joining a global community that thrives on the love of sound and shared experiences.

Travelling to Saudi Arabia for MDLBEAST Soundstorm is easier than it sounds, and with a little planning you’ll be set to enjoy the best of Riyadh once you land.

If you’re heading to the festival from abroad, make sure to apply for a Saudi eVisa online or at the embassy. Some nationalities can get a visa-on-arrival, but it's always a good idea to check your specific visa requirements on the Saudi foreign ministry's website to be sure.

December nights in Riyadh can get surprisingly cool (dropping to around 10°C), so pack a light jacket along with comfortable walking shoes for long hours at the festival. Also, remember that Saudi Arabia’s weekend falls on Friday and Saturday, which can affect the opening hours of many shops. 

And, although the festival itself has a cosmopolitan feel, it’s important to stay mindful of local customs when exploring the city. Modest dress is expected outside festival grounds, and public displays of affection between couples - regardless of orientation - are not only discouraged but also prohibited by law. 

Also, alcohol and drugs are banned everywhere in the kingdom, and there’s no exception for tourists. So, if you’re travelling from places like Amsterdam or Los Angeles, make sure you arrive completely drug-free - Saudi Arabia has strict zero-tolerance laws. Instead, the focus at MDLBEAST Soundstorm is on the music, the people, and the chance to connect in a safe, welcoming space.

Last but not least, try to carry cash for smaller markets, but expect cards to be widely accepted elsewhere. With the right prep, you’ll enjoy the music and make the most of Riyadh’s cultural experiences.

For more advice on how to navigate local customs in Saudi Arabia, read our guide here.